You Need a Digital Marketing Strategy

If you're running a business in 2020, you need a digital marketing strategy. Plain and simple. There's no way around it. Your customers are online, and if you want to reach them, you need to be online too.

Think about it—when was the last time you looked up something in the Yellow Pages? If you're like most people, it's been years. And that's because we now have faster, more convenient ways of finding the businesses and services we need. We use search engines like Google, and we read reviews on sites like Yelp or TripAdvisor. We connect with businesses on social media platforms like Facebook and Instagram. If you want to reach your customers where they're already spending their time, you need to be present on these platforms.

But simply being present isn't enough. In order to be successful, your digital marketing efforts need to be strategic. You can't just throw up a website and hope for the best—you need to have a plan. That's where we come in.

What Goes Into a Good Digital Marketing Strategy?

A good digital marketing strategy will take into account all of the different ways potential customers might interact with your business online. That includes your website, your social media presence, your online advertising, and even the way you handle customer service inquiries via email or chat. 

In order for your digital marketing strategy to be effective, it needs to be thoughtful and well-executed. Here are a few of the key elements that should be included:

A clear understanding of your target market

 Who are your ideal customers? What do they care about? What kind of language do they use? Answering these questions will help you develop messaging that resonates with your audience.

Defined goals and objectives

What does success look like for your business? More website visitors? More social media followers? More sales? Once you know what you're aiming for, you can develop campaigns and tactics that are designed to help you achieve those specific goals.

Budget considerations

Digital marketing can be extremely cost-effective—but only if it's done right. That's why it's important to consider your budget when developing your strategy. How much can you afford to spend on paid advertising? How much time can you realistically invest in creating quality content? Knowing the answers to these questions will help ensure that your campaigns are as efficient and effective as possible.

Regular evaluation and optimization 

A good digital marketing strategy is never static; it should be continuously evolving as you test new tactics and compare results against your goals. By regularly evaluating your progress and making adjustments as necessary, you can ensure that your campaigns are always working as hard as they can to grow your business!

Conclusion: 

If you're running a business in 2020, there's no getting around it—you need a digital marketing strategy. Your customers are online, and if you want to reach them where they're already spending their time, you need to have a plan for how you're going to do it. 

At Ramp With Vamp, we specialize in helping businesses develop comprehensive digital marketing strategies tailored to their specific needs and goals. Contact us today to learn more about what goes into a good digital marketing strategy—we'll be happy to help you get started developing yours!